A target audience is the specific group of consumers most likely to want or benefit from your product or service. They are the defined segment of the population that should see your advertising and marketing campaigns. Target Audience vs. Target Market While closely related, these terms have different scopes:
Target Market: The broad, overall ecosystem of consumers a business intends to sell to (e.g., successful homeowners).
Target Audience: A narrower, highly specific subsection within that market targeted by a specific marketing campaign (e.g., homeowners in their 30s looking to renovate a vacation home). Core Segmentation Categories
Businesses group target audiences by analyzing several layers of customer data: How to Identify Your Target Audience in 5 steps – Adobe
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