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A target audience is the specific group of consumers most likely to want your product or service, meaning they should see your ad campaigns. This group is defined by shared traits such as age, location, income, and interests. Target Market vs. Target Audience

While often confused, these terms represent different levels of granularity:

Target Market: The broad group of consumers a business designs its products for (e.g., all sneaker buyers).

Target Audience: The specific, narrowed subset of that market chosen for a particular marketing campaign or message (e.g., urban runners aged 18-35 who look for extra cushioning). How to Segment Your Audience

Marketers group their target audiences into four primary categories: How to Find Your Target Audience: 7 Strategies – AdRoll